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this is *phenomenal* and i am stealing it for immediate use in an honors undergrad class where i am struggling to teach media literacy/critical thinking along with the actual subject matter. i promise to cite you!
a monkey is stealing a tire from a car .Alt: a monkey is stealing a car hubcap from another monkey and running off with it. text reads "I'm so stealing this :) "media.tenor.com
Forgive me if someone has already posted this but when I first saw your Kirby infographic this is what came to mind but I couldn't find it at the time. ameliasophiecollins.medium.com/bus-drivers-...
Bus drivers are not rapistsYou have no doubt come to this article to find out why there is a discussion about bus drivers and rapists. Maybe you haven’t heard about…ameliasophiecollins.medium.com
More like change focus to the speaker's motives instead of engaging with their message content
Anthony MoserThe point is to shift the focus from the message to who's saying it and why
candidate for all-time Kirby frame gobble? frame: Elon Musk: it's wrong to object to giving me more money, because I'm the only one who knows how to use it well negation: using that much money to feed the poor would be a better use Kirby: JCO: Elon Musk has no soul x.com/JoyceCarolOa...
Joyce Carol Oates on X: "So curious that such a wealthy man never posts anything that indicates that he enjoys or is even aware of what virtually everyone appreciates— scenes from nature, pet dog or cat, praise for a movie, music, a book (but doubt that he reads); pride in a friend’s or relative’s" / XSo curious that such a wealthy man never posts anything that indicates that he enjoys or is even aware of what virtually everyone appreciates— scenes from nature, pet dog or cat, praise for a movie, music, a book (but doubt that he reads); pride in a friend’s or relative’sx.comI usually try to reframe around the core proposition that money acts like mass: drawn to itself innately, and not a reflection of whether people deserve it; dangerous like a black hole when too concentrated
Anthony MoserThis is why it's useful to think of money as mass, following the rules of gravity. Money pulls money. People who have a lot of money think they should get to keep it. If somebody has a lot of money and *doesn't* think they should get to keep it? THEY WON'T HAVE A LOT OF MONEY ANY MORE
Sad to say that historical consciousness of the first half of the 20th century has so diminished for many that it can no longer be counted on to simply invoke the history of eugenics to discredit eugenic activities that have regained an appeal strongest among cultural elites and the cult of fitness.
Don’t worry, @briamgilbert.bsky.social has you covered:
Kirby | UnraveledYouTube video by Polygonwww.youtube.com
Frame: this public service costs too much, it isn't making money Negation: it's actually very efficient and it could make more money Kirby: they are attacking the very idea of public services
Thomas PAnd yet here we are. The Postal Workers union needs to Kirby the frame they're being trapped in. They don't need to make the case that there is a path to profitability.
Excellent graphic and thread! Thank you! Republicans learned this lesson long ago, but for some reason the Dems insist on the "Negation" approach instead of re-framing. And it's not like George Lakoff hasn't been saying this for literally decades now. More of this, please! Also:
The power of framing: It’s not what you say, it’s how you say itThe 2016 election and a wealth of psychological data show how much our reasoning can be influenced by how information is framedwww.theguardian.comFrame: this man is here illegally Negation: actually his paperwork is in order Kirby: this is a racist attack by fascists bc a Black man is leading a school district, and the better he's doing the more they hate him
Laura BelinUpdated post with more context. DSM school district says: -"third-party comprehensive background check was conducted" when Roberts was hired -Roberts "completed the I-9 employment eligibility verification form and submitted the required documentation" 1/ www.bleedingheartland.com/2025/09/26/i...
Frame: our problem is that generals are fat and shouldn't worry about climate change / following the rules of engagement Negation: that's not any of this works Kirby: these are fascists. they want to use guns to make everybody play make-believe
Anjali DayalThere’s a kind of serious analyst who struggles in good faith with how to react to these guys because they reject both scholarly understanding of how the world works and our collective social idea of how good people ought to behave. Pointing out the former can feel more natural than the latter
frame: democrats are to blame for a government shutdown negation: no, actually republicans are to blame for the shutdown kirby:
PookleblinkyThere is already a government shutdown and it already has a body count, it's just not equally distributed.
frame: trump's "university compact" is mostly mainstream and some more partisan ideas negation: this is very extreme and not at all mainstream kirby:
Joey FishkinThe question journalists need to be asking is: WHY is the government trying this? It’s because they want to control universities in unlawful ways that courts will not allow; it’s not working; so they’re trying to get universities to sign up “voluntarily” for unlawful levels of government control.
frame: they're targeting criminals negation: actually they're targeting ordinary people kirby: it's a fascist attack. they're white supremacists doing ethnic cleansing. which is why they're saying everybody who isn't white is a criminal
imaginarychicagoThese stops are not "at odds with the mission." The mission is to meet Miller's arrest quotas, to show that the administration can and will exact revenge on regions that do not comply in advance, and to create chaos to be used to justify stripping rights. blockclubchicago.org/2025/10/24/f...
Frame: food stamps are used by undeserving / Black people Negation: actually many people on food stamps are deserving / white Kirby: THEY ARE STARVING PEOPLE ON PURPOSE. They are using racist tropes to justify it bc many people will find that persuasive. Everyone deserves to eat
Big Ol’ MushSeeing all the content focused on centering all the people who need help who aren’t “fat, ghetto asses” and we can already see how the deserving/undeserving rhetorical lines are going to fall.
Rhetoric + Dialectics = KIRBY
a pink cartoon character with a huge mouth openAlt: Kirby doing their thingmedia.tenor.com
Frame: these African women soccer players aren't really women Negation: actually they were all assigned female at birth Kirby: TRANSPHOBES ARE ALWAYS RACISTS. They are trying to define whose bodies are acceptable. The league must reject that project, not claim to meet its standards
Danny PageThe @nwslsoccer.com & @nwslplayers.bsky.social statements accept the frame of the right wing and it sucks! They are bad faith attacks from bigoted folks who don’t care about women’s sports at all. Stop justifying their “concerns”. No Murdoch-owned org actually cares about the NWSL.
frame: smart glasses are just like an iPhone negation: no, they're different in important ways kirby: THIS IS A SURVEILLANCE TOOL. THEY WANT TO NORMALIZE CONSTANT SURVEILLANCE. they are making a bad faith comparison bc they want to move the boundaries of acceptable behavior
ali alkhatibwhile i appreciate @404media.co explaining this, if you ever find yourself explaining to someone why smart glasses recording people is different from a smartphone, i think you have to consider that they're playing with you, and you're playing back in turn.
Love the Kirby move. Wrote about it here: paultshattuck.substack.com/p/maga-fragi...
MAGA Fragility Is Hurting Us - Here’s How To Handle ItThe injury isn't just the policies—it's being forced to endure the relentless firehose of hypocrisy and coercive gaslighting. Here's how to step outside their frame and stay strategically grounded.paultshattuck.substack.com
Sounds like a simpler version of George Lakoff's "truth sandwich": en.wikipedia.org/wiki/George_...
This is great. Is anthonymoser.github.io/writing/rhet... the best article to point people to who want to go into more depth on this?
The Kirby Framewriting is a technology, frames are a frame. bespoke human content.anthonymoser.github.io
You may find this template useful
Anthony Moseri made a template you can use to think about what "frame/negation/kirby" looks like for other issues. For example: Frame: DOGE is a govt efficiency project to save $ Negation: Actually it made things less efficient and cost $ Kirby: DOGE was a project to break and privatize federal bureaucracy
Put a slightly different (and sadly Kirby-less) way: bsky.app/profile/anno...
Annoyed DiplomatI've said this before on here, but: Never, ever, *ever* try to engage with bad faith bullshit on substance. Brandolini's law always wins no matter how brilliant your response, and it will grind you into a fine powder if you persist. The only way to win is not to play. Call it bullshit and move on.
