Excellent graphic and thread! Thank you! Republicans learned this lesson long ago, but for some reason the Dems insist on the "Negation" approach instead of re-framing. And it's not like George Lakoff hasn't been saying this for literally decades now. More of this, please! Also:
The power of framing: It’s not what you say, it’s how you say itThe 2016 election and a wealth of psychological data show how much our reasoning can be influenced by how information is framedwww.theguardian.com