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After a year of increasingly dire developments at the pioneering PNW craft brewer, last month it abruptly shuttered all its locations, declaring bankruptcy the day before Thanksgiving. At @vinepair.com, I charted Rogue's rise & fall against the fate of the craft-brewing industry it helped to create.

Rogue Is a Case Study in Craft Brewery CollapseOn rare occasions, the beer industry produces a perfect metaphor. In 2022, for example, a high-profile California craft brewery called Modern Times Beer soared up the volume charts, overextended itsel...vinepair.com
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11 прямых ответов · 19 сообщений

Great article. Thank you. Dead Guy always advertised such low-paying jobs. You want me to relocate to Newport for an entry level salary?! Can’t pay the bills with caché.

Ответ для Trevor Edelblute

right on man, thanks for reading

As an Oregonian and a beer lover, great piece. You nailed it. They were once great, but they fell too far behind in one of the nation's best regions for microbrew.

what the hell man

rip dead guy

Just sent this to my husband (who has been a brewer for a quarter century) and he responded “good article” which is VERY high praise in midwestern parlance.

Ответ для Jennifer Jordan

ha well relay my gratitude to him! in the vernacular of midwestern men i assume that’s just a low grunt and a tip of the coffee mug?

Ответ для Dave Infante

😅 actually I just revisited the primary source material and realized it even got an exclamation mark! Almost unprecedented.

Ответ для Jennifer Jordan

The flip side of this Midwestern way is that the angriest I have ever seen my husband is when the farmer who picks up his spent grain flaked on him and my husband said, “well, you’ve put me in a bit of a pickle here.”

Ответ для Jennifer Jordan

I’m a big fan of the Great British Bake-Off, and it sounds like when Paul Hollywood calls something g “decent.” “Decent pie, that” means, “that’s an excellent pie.” Not quite handshake-good, but high praise.

Ответ для Jeff Alworth

Ha, totally!!

putting aside the rest, why are economists so unbelievably bad at metaphors? even if they're out-of-touch fluffers for the rich, you'd think they'd at least be able to not sound dumb for a moment aside from that, yeah I didn't know anyone that drank rogue. too expensive, nothing local had it on tap

Jeeeeesus I had no idea

This was great, thanks!

Wait, what? Shit, I'll need to buy out the grocer's stock of Dead Guy.

Jesus, how many red flags could they jam into that job listing?

Did I miss a reference to the (bad) Beard Beer in here?

Ответ для A. Coronado

i decided to leave that out because the very idea of it physically repulses me

Ответ для Dave Infante

Not even that repulsive by modern human-sourced microbes for fermentation.