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alex roberts

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law professor teaching & writing about trademark, false advertising, IP, & entertainment law at northeastern

i talked with 3 reporters today about novo's false advertising lawsuit against lilly over its claims comparing zepbound with wegovy www.reuters.com/world/novo-n... endpoints.news/novo-sues-li... www.inc.com/georgia-fear...

Novo sues Lilly, claiming misleading ads in weight-loss drug battleNovo Nordisk sued rival Eli Lilly in a U.S. federal court on ​Tuesday, accusing the U.S. drugmaker of false advertising in claiming its weight-loss medicines outperform Novo's drugs.www.reuters.com
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