RT @thefarce.org: "The lie never gets the headline or the lead sentence—the truth does, every time. Fold the falsehood in as the correction, not the story. Not truth eventually. Not truth hedged in a subhead. If your duty is to the truth, put the truth first." www.theframelab.org/truth-melt-n...
Truth Melt: Stop Leading With the Lie in HeadlinesWhen the headline is all most people read, leading with a lie spreads it. The Truth Melt: lead with the truth, name the lie only to correct it.www.theframelab.org