realized what this reminds me of re: not being able to read the room even a little (the 2026 World Cup set records for revenues and everyone loved the expanded format, still basking in the glow, etc.): Bud Selig following up the "MLB healed America" World Series with "let's contract two teams"

Marc Normandin

Infantino trying to sell the World Cup and install himself as its commissioner is maybe the quickest "everyone disliked that" I've ever seen in sports. Literally no one involved into the idea besides the people whose money he was trying to get a piece of.