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The Exchange

Rich Myers is Leeds' biggest export since Tom Zanetti. GetBaked, his bakery business, is huge, with viral cakes and £10m turnover. He's known as the 'UK's rudest baker' for his abrasive online exchanges. Thing is, a lot of them are made up, he reveals.

GetFaked: how a star baker confected his enemiesRich Myers went viral for airing his haters online. Turns out they weren’t realtheexchange.news
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The Exchange

"It went as far as getting death threats. People saying they would desecrate my dad’s grave.” Myers' cakes are so popular he has major supermarket copycats. All his dreams have come true. But his marketing strategy blurs the line between what's real and what's not.

Ответ для The Exchange
The Exchange

“I’m an insecure guy to be completely honest". GetBaked's personality-based marketing is amazingly effective. But who is the real Rich Myers, the one who wanted to be a comedian and finds his hometown hate "most painful thing in the world?" Find out in today's weekend read.

GetFaked: how a star baker confected his enemiesRich Myers went viral for airing his haters online. Turns out they weren’t realtheexchange.news
Joel

Sounds like a bit of an arsehole then.