“I’m an insecure guy to be completely honest". GetBaked's personality-based marketing is amazingly effective. But who is the real Rich Myers, the one who wanted to be a comedian and finds his hometown hate "most painful thing in the world?" Find out in today's weekend read.

GetFaked: how a star baker confected his enemiesRich Myers went viral for airing his haters online. Turns out they weren’t realtheexchange.news