Corporations need to understand that they are not queer-friendly if they put money in Rowling's pocket. It doesn't matter if they kick a small donation over to GLAAD, they're still collaborating with (& financially supporting) an influential bigot who will use that money to cause harm.
Seanan McGuireUnique Vintage, a company that does an annual Pride collection and has always encouraged customers to see them as a queer-friendly vendor, has just announced their Harry Potter collection.