Wouldn't work in AoNZ. People would be ashamed to say it. If they could remember. "It's that guy who looks like a roll-on deodorant... worked for Unilever... Lynx/Rexona... Lexona? Lunx?"
Miley Crisis. ✨Australia went through similar in the 2010s which lead to the ambulance services dropping "who's the current prime minister?" as a question for checking if a patient was conscious/mentally sound bc it was confusing for everyone