There is serious BS in the outdoor industry that needs addressing (REI's anti-union behavior looming large), so I definitely felt a way reading the full story & learning a/b the trademark implications for Patagonia. The "giant corp targeting activist drag queen" narrative here is pretty manipulative
Parker MolloyLike, sorry, but you can't still stuff like this, try to"file a trademark application in September to use the brand Pattie Gonia to sell clothing and promote environmental activism," and expect the clothing and environmental activism company to be like, "That's cool."
