โŸณ ะ ะตะฟะพัั‚ ะพั‚ Aura Nova
๐”๐ง๐›๐ฅ๐จ๐œ๐ค๐š๐›๐ฅ๐ž ๐†๐จ๐ฎ๐ซ๐ฆ๐š๐ง๐ ๐‚๐ซ๐š๐›

IMO this thinking is from people being so diseased by fandom brain that they want everything they love to keep making new things forever and if anything flops it'll mean no more new things, so they've all become armchair shareholders to ensure the continued success of Brandโ„ข. Nothing can just end.