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TikTok is adding playlists for VODs of your livestreams.

Twitch's Former Chief Product Officer says the Discovery and Ads teams were once at war over Feed impressions (solved), and that Twitch streams with fewer than 1000 viewers are dead weight (since entertainment economics runs on ad rates). Very interesting historical insight!

YouTube's less-disruptive Side-by-Side ads will only run on livestreams with captions turned *off*, according to YouTube's updated help page. The remaining changes are formatting or rewording, but the above was distinctly new information not previously listed. support.google.com/youtube/answ...

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Twitch is testing giving Active Turbo Subscribers a 30% Discount on one Tier 1 monthly Channel sub. The discount is shared between Twitch and the Creator.

Amazon Ads + Twitch were in Shanghai this week to connect with agencies/game devs/publishers. Chinese-language content on Twitch was watched for 460M hours over the last 365 days via Sullygnome. China has had Twitch blocked since 2018.

July 2026 Year-over-Year Stats for Twitch Twitch continues its general downward trend, but the slide appears to be slowing. If it continues on the slowing curve it's on, the platform may level out (and maybe even show signs of growth) in 16-24 months.

According to UIT Holland, an exhibition stand-building service, Twitchcon Berlin 2027 will take place at Messe Berlin. Twitch has not yet confirmed the venue for Twitchcon Berlin. There are a few locations in Berlin where it could be held.

ExtraEmily is the first Twitch creator to have their own show on Hulu and Disney+. This is through a partnership with Pocket Watch, whose business is to find YouTube creators whose content can be turned into family-friendly episodes. Emily's episodes are catered to teens.

Dan Clancy's boss at Amazon, Steve Boom, shared thoughts on Streamer University. "As more brands recognize the cultural influence of streamers and the depth of engagement with live, interactive communities, we're seeing a shift toward partnerships that prioritize authenticity over interruption."

Twitch and Amazon are apparently planning to use streams to train Generative AI. Multiple sources tell me it will be announced in the coming months, despite some internal friction against it. Creators may be able to opt out of some training data.

LinkedIn is testing a "Seems like AI Slop" button on posts.

SteamElements has been acquired by Razer.

IRL streamers are brands' biggest marketing opportunity - via Ashray Urs. www.marketingdive.com/news/irl-str... #ad

IRL streamers are brands’ biggest marketing opportunityStreamers like iShowSpeed can help brands find consumers at their most engaged, says Streamlabs’ Ashray Urs.www.marketingdive.com

Twitch will soon start enforcing a rule prohibiting the broadcasting of non-live DJ content. Starting in August, all creators in the DJ program must broadcast live content - no prerecorded or VOD channels. Warning, followed by Channel Ban enforcement.

Discord has launched a new cosmetic product for purchase called Frames.

Ibai Corrects the Viewership Record After speaking to Twitch, Ibai's 2025 La Velada Event reached a peak of 7.7M, not the 9.2M publicly reported by stats platforms. As such, 2026's La Velada had the highest peak and average viewership.

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I would be very cautious about this "sponsorship platform" called SocialDB / socialdb.xyz . - Domain created 46 days ago. - Claims to have 14K sponsors (and 956K influencers). - Hidden registrar (lists an apartment building on-site). - ScamAdvisor Warning + Gridinsoft Warning.

You can now create Badge Drops for your channel that require gifting up to 100 Subs or watching 48 Hours during the Badge Drop window. The previous limit was 5 Subs and 8 hours.

The Today Off Stream newsletter went out this morning! 📝 TikTok Creator Media Kits 😔 Patreon 20% Layoff 📱 YouTube Short Thumbnails 🥊 Ibai's Event 7.9M CCV, but Fails to Break Record + Game Keys, $ Opps, Industy Job Post + much more! tos.gg/stream-recap...

TikTok Media Kits, Patreon Layoffs, Short Thumbnails + La Velada del Año Drops ViewersHello! Last week I asked you how much Streamer University you watched - and somewhat unsurprisingly, 55% of you didn't watch any at all. 28% saw some clips, 8% watched one streamer, 4% watched a few s...tos.gg

Halfway through Ibai's La Velada Del Año VI, the Twitch peak viewership is at ~2M. Last year, it peaked at 9.3M, a 78% year-over-year decline on Twitch. Core reason: Multistreaming; 4M are watching on YouTube, 400K on TikTok. Combined, total peak is 7.5M via onscreen counter.