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Which political party is currently doing the most to set the political agenda? Labour: 33% (+19 from 28-29 Aug 2025) Reform UK: 16% (-28) Conservative: 7% (+4) Greens: 4% (+3) Lib Dems: 1% (=) yougov.com/en-gb/daily-...

YouGov's latest scoop: vanilla is Britain's favourite ice cream flavour Vanilla: 18% Mint choc chip: 14% Chocolate: 13% Strawberry: 5% Salted caramel: 5% Rum and raisin: 5% Pistachio: 4% Coffee: 3% Raspberry ripple: 3% yougov.com/en-gb/articl...

As Britain's fourth heatwave of the year dies down, 26% of Britons are already hoping for a fifth hot spell in 2026 Hoping there's another heatwave: 26% (no change from 29 June) Hoping there's not another heatwave: 63% (-1) yougov.com/en-gb/daily-...

Nearly two thirds of Britons feel it's unacceptable for employers to use AI to narrow down job applications, as Andy Burnham says he doesn't feel that AI sifting through CVs has made recruitment fairer Acceptable: 26% Unacceptable: 64% yougov.com/en-gb/daily-...

70% of Britons say they would prefer to do a job interview in-person, following Andy Burnham saying he was concerned the culture of interviewing on Zoom or Teams doesn't let young people get over their personality and passion In-person interview: 70% Remote video interview: 16%

Latest YouGov royal family favourability trackers (July 2026) William: 76% positive Catherine: 74% Anne: 70% Charles: 62% Edward: 53% Sophie: 51% Camilla: 43% Harry: 33% Beatrice: 30% Eugenie: 29% Meghan: 22% Andrew: 2% yougov.com/en-gb/articl...

How attractive is the royal life? Just 36% of Britons believe the positives of being a royal would outweigh the negatives More positives than negatives: 36% Positives and negatives balance each other out: 25% More negatives than positives: 21% yougov.com/en-gb/daily-...

Belief among Britons that Russia has the advantage in the war in Ukraine falls to its lowest level in three years Neither side has the advantage: 46% (+1 from 19 May) Russia has the advantage: 16% (-5) Ukraine has the advantage: 12% (+2) yougov.com/en-gb/daily-...

83% of Britons say it's unacceptable to film strangers kissing in public and post it on social media, after a clip of two New York lawyers supposedly having an affair goes viral on TikTok Acceptable: 9% Unacceptable: 83% yougov.com/en-gb/daily-...

Would you be happy if this summer's weather became the norm? Happy: 38% Neither: 22% Unhappy: 38% yougov.com/en-gb/daily-...

After weeks of record-breaking weather, 55% of Britons expect that most summers will be like this from now on Most summers will be like this from now on: 55% Some summers will be like this, but it won't the norm: 34% Only a few summers will be like this: 4% yougov.com/en-gb/daily-...

Who would make the better PM? Burnham 48% vs Farage 22% Burnham 45% vs Polanski 9% Burnham 41% vs Davey 8% Burnham 38% vs Badenoch 26% Badenoch 41% vs Farage 17% Badenoch 36% vs Polanski 20% Badenoch 32% vs Davey 23% Davey 35% vs Farage 24% Davey 27% vs Polanski 13% Polanski 29% vs Farage 27%

We've now also asked Americans whether they would take a guaranteed $50,000 versus a 50-50 chance to win $1m, finding similar results to the UK 🇺🇸 $50,000: 65% / 50-50 chance of $1m: 25% 🇬🇧 £50,000: 73% / 50-50 chance of £1m: 21%

82% of Britons support requiring unemployed young people to be undertaking training/apprenticeships if they want to receive benefits, as per a new government proposal intended to reduce the number of young people on sickness benefits Support: 82% (-1 from 18 Nov 2024) Oppose: 8% (-1)

Britons are divided on whether the UK should introduce compulsory voting for general elections, amid reports the government is considering such proposals as part of a raft of future electoral reforms Support: 43% Oppose: 47% yougov.com/en-gb/daily-...

Our latest Westminster voting intention poll (26-27 July 2026) shows an effective tie between the three largest parties Ref: 22% (-1 from 22-23 Jul) Lab: 22% (+1) Con: 21% (+1) Grn: 13% (=) LD: 11% (-3) Rst: 4% (=) SNP: 2% (-1) PC: 1% (=) Your: 1% (+1) yougov.com/en-gb/articl...

What do people in 7 countries see as the biggest global threats? France: Climate change: 48% UK: Climate change: 35% Canada: Climate change: 31% Poland: Military attack: 43% USA: Political extremism: 39% Germany: Mass migration: 36% Australia: Religious terrorism: 31% yougov.com/en-gb/articl...

With demands in some quarters for Angela Rayner to repay her severance pay as housing secretary now that she has regained the position, 72% of Britons say ministers should not receive severance pay upon leaving the government yougov.com/en-gb/daily-...

How do couples split household bills when one earns more than the other? Couples where one earns a lot/moderate amount more -50/50: 33% -Proportionately: 49% Couples where one earns a little more/both earn about same -50/50: 69% -Proportionately: 18% yougov.com/en-gb/articl...

Do you think it should or should not be legal to ride e‑scooters on roads? Should be legal: 19% Should not be legal: 66% yougov.com/en-gb/daily-...