this story has revealed a lot about the mindset of figures like Infantino the idea that FIFA can - and should - operate as if it is a transnational corporation with shareholders, is clearly so normalized that it must have seemed inconceivable to senior mgmt that this proposal would be opposed
George MonbiotNeoliberalism in a nutshell. UEFA on FIFA's proposal: “The moment external investors acquire ownership interests ... football changes forever. Commercial return becomes a permanent obligation. ... Every decision is no longer driven by what best serves the game, but by what best serves shareholders.”