People are more likely to donate to charity after reading ads emphasizing society’s dependence on donors to help the needy than after reading ads with other framing, such as inequity or the warm glow of giving, based on a survey in Japan. In PNAS Nexus: https://ow.ly/Jcbc50ZtXcG
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Proceedings of the National Academy of Sciences
Explore groundbreaking news and research from PNAS, one of the world's most-cited scientific journals. Discover its sibling journal, @pnasnexus.org, both official research journals of the U.S. National Academy of Sciences. Visit www.pnas.org for more info.
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