good point here: if Badenoch and her defenders’ excuse is “people like Kemi, but they haven’t forgiven the last government” then why isn’t Kemi apologising for the last government, making a big deal of kicking Truss out of the party, etc etc
TwlldunBut also: absolutely I believe the Tory party brand is really damaged. That’s why the prospective Tory PM spends at least half the parliament visibly eating shit on tv whilst apologising profusely and sincerely: her tactic has been “yeah, Reform are right, we were terrible [shrug] vote for me!”