Subject matter aside, this film was a massive inflection point in film. Originally called “Boy Rents Girl,” people showed no interest in going. Someone (a marketing exec?) had the idea to buy the rights to “Can’t Buy Me Love” and suddenly it tested huge and launched the idea of the “pre-sold” title.
Zack DavissonA bit of a topic de jour, but a hard truth no one likes to admit is that it is not what you like that gets you bullied, it is who you are. It's a McGuffin. The film CAN'T BUY ME LOVE did a great job showing this. If the coolest kid in school likes something nerdy, the nerdy thing becomes cool.
