I think they're perfectly aware that they are convincing more people to read *Careless People* (you should read it, it's genuinely excellent): us.macmillan.com/books/978125... 35/
Careless People#1 New York Times BestsellerA NEW YORK TIMES NOTABLE BOOK. NAMED A BEST BOOK OF THE YEAR BY TIME, THE NEW YORKER, NPR, AP, THE ECONOMIST, SLATE, THE GLOBE AN...us.macmillan.com