There must be something I'm missing, because I absolutely would not wait and save and would just immediately pull the trigger to buy something the second prices went down because my ability to save money is horrible. Maybe Americans would follow suit and deflation would end as quickly as it started.

Matt Darling

Deflation means that "you money is worth more tomorrow than today", such that everyone says "Wow, I should save some money" and then the economy collapses.