So, if you didn't know - the Purple Pound (the collective spending power of disabled people and their families in the UK alone) is now at a whopping £446 billion.
You are essentially saying that you don't want any of this money if you are not ensuring that disabled people are part of your process and that you're making accessibility considerations throughout.
There is still a persistent myth and assumption that if some one is disabled in any way, shape or form, that they lack the financial means to contribute economically. This is entirely untrue.
The Purple Pound is a hugely untapped economic resource!
The purple pound is also a conservative estimate. It's highly likely this number is much bigger as disability is not a diagnosis, and people are likely under reporting.
