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I think the reason Boots Theory is so enticing is that it implies a sort of class consciousness whenever we buy something we wished lasted longer. The valence is directionally true (experiencing poverty is expensive) and it means we can feel solidarity when we get frustrated at Amazon.

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I think it matters because emotionally people would rather poverty elimination looks like overthrowing Amazon than like… a 0.5% effective tax rate increase and their burrito costing $10 instead of $5.

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