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Cottage pie and glass of red, anyone? Britons shun salad despite heat in ‘reverse comfort eating’
Cottage pie and glass of red, anyone? Britons shun salad despite heat in ‘reverse comfort eating’Nostalgic foods like toad-in-the-hole also in demand at Waitrose as people pivot towards familiarity amid climatic and political upheaval
Forget a crisp salad and glass of chilled rosé. Enervated Britons are seemingly more likely to crave a rich cottage pie and a robust red in heatwaves.
In a trend termed “reverse comfort eating”, Waitrose’s cottage pie sales have soared 110% in the last month and South African red wine is up 68% compared with the same period last year. The surprise spike in demand for winter comfort foods also includes retro chicken, bacon and leek pie (up 41%), chicken korma (up 67%) and chicken and ham gratin (68%). Continue reading...www.theguardian.com