So this is amazing and gross and it is astounding that any halfway competent PR person would do this. The explanation is very sketchy. Our industry's (sometimes deserved) reputation aside, our ability to be successful, especially at a high level, is entirely trust dependent.
Maggie Harrison DupréNEW: A PR firm used at least 15 fake personas — equipped with fake emails, fake websites, and in some cases, fake AI-generated faces — to send me dozens of pitch emails about its (very real) clients. Those clients told me they had no idea this was happening. futurism.com/artificial-i...