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You gotta make your gear actual stuff that exists in the setting imo, a thing in the character's hands has been designed, manufactured, advertised, shipped, & sold by a bunch of different people before they even lay eyes on it. Their sunglasses have probably done more air miles than they have.

Ishmael, The Transition will be Live

I love when RPGs give a bunch of things brand names. It isn't just a "pulse rifle", it is the F20 "Arbiter". Demo charge? Nortinghouse M-450 TACFORZ Charge. Don't get me started on the Sato GS Grail VI!