Checking back in now that we know Hallmark's movie schedule up until the holidays and land at 18% of debuts (7/39) featuring at least 1 non-white lead. Hallmark Channel will get to Sep. 12, 3/4 of the year, before presenting a lead couple of color—Alvina August & Nathan Witte in FALLING INTO PLACE
Ho! Ho! Holiday Viewing!Hallmark's diversity at the top of the call sheet has dropped by almost half in just one year. In first half of 2025, 29% of Hallmark premieres featured at least one non-white lead. In 2026, just 15% of debuts can say the same, and there have been zero movies featuring a lead couple of color.