News: Notre Dame announces a nine-figure deal with SoFi for an all-sports jersey patch that industry experts say is the most lucrative in college sports. It's not a sign of the apocalypse; it's a sign of the times in college sports. It's OK. bit.ly/4fqSQln
Notre Dame Adds Jersey Patches: Why It’s a Vital Next Step in College SportsThe Fighting Irish’s record SoFi partnership won’t diminish one of college sports’ iconic brands, but it shows even tradition-rich programs must evolve.bit.ly