Is the electoral bonus of a candidate's physical attractiveness dependent on their social media use? Roman Althans explores this in the context of the 2021 German federal election. Now open access: link.springer.com/article/10.1...
Physical Attractiveness, Social Media Activity, and Electoral Outcomes: Evidence from the 2021 German Federal Election - Politische VierteljahresschriftResearch shows that (1) political candidates active on social media perform better in elections, (2) candidates who are more attractive than others enjoy a vote premium in elections, and (3) individua...link.springer.com