This looks like an interesting paper on cultural evolution, in that it moves the focus away from more-or-less passive consumers. However, let's not forget that in many cultures (including Western subcultures), the dominant model of 'production' vs 'consumption' is far less relevant.
Alberto AcerbiMaybe an interesting link between the fact that we find difficult to give artistic credit to AI and the idea of looking at cultural products from the producers' point of view as in www.cambridge.org/core/journal...