Human nature requires that the more sustainable choices have to also be the more desirable ones. This is the design challenge we confront in climate mitigation. New forms of energy, appliances, food, transport all have to be cheaper and better than the old version, not just better for the planet.
George MonbiotWhen I discuss huge systemic issues, people say "but what I can I do?" When I mention something meaningful you can do immediately, people say (as the replies here show) "but what's the point, in the face of the huge systemic issues?" There are, it seems, plenty of people who want to be helpless.
