One of the most annoying aspects about my side...(side side? I don't know which side hustle is my main side hustle) job is telling small business owners that it's all nice and well that you feel your product is worth a certain value. It means nothing if nobody else does.
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I very much understand the annoyance with the Boomer/GenX "pay you in exposure" nonsense, but I feel that sometimes, the swing has gone the other way where small businesses and artists feel that they deserve to get paid for their time (valid) but also people are obligated to shop with them (invalid)