I'm late to this story, but it's hilarious. "Edsel sales dropped each year the model was on the market, and Ford discontinued the car in 1959. Cybertruck sales are off to an even worse start. Only 7,133 have been registered in the US this year through May [despite] SpaceX building out a fleet."

Tesla’s Cratering Cybertruck Sales Evoke Ford Edsel ComparisonsBoth automakers expected consumers to buy hundreds of thousands of their futuristic models per year. Tesla’s pickup is missing the mark by a wider margin.www.bloomberg.com