"If the latest financial data is any indication, the W has already outgrown the media rights deal before it's even started." And don't let anyone convince you the built in three year "re-evaluation" clause is some kind of chance to demand a better deal. It's toothless. bsky.app/profile/sonj...

Why the WNBA’s new TV deal is the biggest bargain in sports broadcastingBased on the WNBA's growth trajectory, the main rights package signed just two years ago already appears like a relative steal.sports.yahoo.comNancy Drew: Girl Detective

A year an a half ago, the NBA negotiated an 11 year media rights deal on behalf of the WNBA and the MNBA. The total was $77 billion - of which the NBA then decided the WNBA would receive just $2.2 billion or 1/35th of the total. Here’s one main reason that was a bad deal for the W.