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Nick (derogatory) ✨

I can confirm that studios are obsessed with these and with getting them right. The success of YouTube shorts and, like, TikTok, Instagram, et al has caused something close to panic. A deluge is coming.

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10 прямых ответов · 18 сообщений

mark nickles

my brother is a temporarily embarrassed actor in Los Angeles and just about the only jobs available are for “short form vertical content”. He’s trying to get a role on a Chinese micro-soap

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gtrail

Man, YouTube Shorts are successful? I always resent having to scroll past that row to videos I'm interested in.

Nick (derogatory) ✨

I’ve talked to @catacalypto.bsky.social about this before, but it’s not just the film studios who are worried short-form vertical video. Many (most?) games executives believe they too are in competition for eyeballs with the infinite video scroll feed.

Ответ для Nick (derogatory) ✨
scotian

is this like everybody 10 years ago freaking out about Snapchat stories and adding them to their app, regardless of how fit for purpose they were? I guess we still have some vestiges of that hanging around but also remember "fleets" lmao

build-er-berg workshop

I want to imagine that decreasing costs of production in general will allow for more boutique firms to pop up, to produce more ambitious/niche content. I don't know if I can imagine it, but I want to

joyeux noel

I am so intrigued as to what the decision making process is

Great Blue Heron Appreciator

Honest question: is this not just a rerun of what Quibi tried?

Ryan Dobbs

Quibi was directionally correct just too early.

Ответ для Ryan Dobbs
Kenny Rogers Poasters

No, this is never going to work. No studio can compete with millions of idiots just trying stuff and an algorithm to winnow out the hits. A billion idiots could never make Citizen Kane, but no studio could ever make "Hawk Tuah"

Ответ для Kenny Rogers Poasters
S
shallok

The popularity of vertical micro-dramas in China says otherwise. No reason to believe english language versions wouldn't be popular, as they are just extremely fast paced and ridiculously over the top soap operas.

Ответ для shallok
Aubrey Gilleran

I can already say my students who read BL manga and talked about Heated Rivalry also talk about their favorite BL vertical dramas.

Ответ для Aubrey Gilleran
Ответ для Kenny Rogers Poasters
Aubrey Gilleran

Boy-love. MLM romance.

Ответ для Ryan Dobbs
CatFrat

I think Quibi’s problem is they launched in April 2020. Their audience of people killing time on their commutes or waiting for someone in public disappeared

Ответ для Ryan Dobbs
Buttadeus

Quibi was like 10x too long

Jesper Andersen

Lighting w @reckless.bsky.social bat signal on the economics of this being trash for studios