European Commission: "Under the new rules, businesses must prioritise keeping products in use by selling them (including through discounts or alternative markets), donating them to charities or social enterprises, or preparing them for reuse (repairing, refurbishing or remanufacturing)."

Ban on destruction of unsold clothes and shoes enters into applicationUnder the new rules, businesses must prioritise keeping products in use by selling them or preparing them for reuse.environment.ec.europa.euOliver

"Starting July 19, 2026, the European Union officially banned large fashion companies from destroying unsold clothes, shoes, and accessories. Instead of sending perfectly good products to landfills or burning them, companies must now donate, recycle, or repurpose them." via No one Cares