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Netflix’s biggest shows have been losing 30-70% of their audience between seasons 1 and 2. Executives are in a panic because they can’t figure out why, but the answer is probably pretty damn obvious to anyone who’s paying attention.

The (Not So) Curious Case of Netflix's Shrinking AudienceWhy the streaming giant loses up to 70% of its viewers between seasons - and the obvious reason why executives refuse to believe itcolehaddon.substack.com