New Jersey just became the third state to curb personalized pricing. “No consumer should have to pay more for groceries because a company knows what they’re searching for online, what their income is, the makeup of their household, or where they go,” said CR's Grace Gedye.

New Jersey becomes third state to curb personalized pricingThe Fair Price Protection Act is the first law of its kind to allow consumers to take action when their rights have been violated Trenton,…advocacy.consumerreports.org