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Публикация

Colin Angus

This is a really interesting blog about a curious phenomenon - the rise of high-strength (10%+) pre-mixed cocktails. In absolute terms the price per unit of alcohol on these isn't particularly low, but we might worry about their appeal to younger drinkers.

Institute of Alcohol Studies

BuzzBallz. 99p shots. High-ABV canned cocktails marketed to Gen Z. In our latest blog, IAS researcher Emma Thompson examines what the death of 'premiumisation' really means – and why the industry's 'responsible drinking' narrative just got a lot harder to defend. www.ias.org.uk/2026/06/24/t...

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Ответы

Colin Angus

One interesting point is that we've seen a lot of recent changes in the alcohol market driven (seemingly) by the August 2023 reforms to alcohol taxes. Most notably the rise of <3.5% beers, ciders and RTDs (alcopops). For RTDs in particular, the reforms sharply cut duty rates for products below 8.5%

Ответ для Colin Angus
Colin Angus

But the reforms introduced only a tiny reduction in duty for stronger RTDs (8.5-22%), and subsequent inflation-linked increases have taken the cash-terms duty rates back above the pre-reform level. So, unlike lower-strength alcopops, the rise of Buzzballz isn't being driven by the duty reforms.