Quote skeeting this as wide as possible because for indie devs who don't have staff who handles community/keys? If your official key request doesn't look official with some kind of provable connection to your site/stream channel? They don't have time to verify you're real; you're getting ignored.
WoutQuick tip: Your PR reps are not always familiar with national/local sites, and it can be pretty difficult to verify a key request coming from a gmail address claiming to write, for say, a Portugese outlet. CCing your EIC on a domain email address can help validate your request!