this has gotta be the result of the multigenerational project of teaching consumers to identify their actual selves with their tastes. It's not just a brand I like, it's part of my identity, it's ME. it's not just IP or a story I like, it's MINE, it's ME thanks, Don Draper
Tom Wambsgans’ Second Wife, PhDI think people have a really hard time with the general sentiment of “I did not like this movie”. What they hear instead is “the movie is a bad movie” or “I don’t like you because you liked this bad movie.”