“I think a lot of the emotion is covering up the simple premise of what this is, which is how do you monetise better, just like any other company would want to do?” The simple premise is understood all too well, and the World Cup is not a company. www.ft.com/content/c81d...
How JPMorgan walked into another football firestormAfter getting caught up in the Super League controversy, the US bank has been instrumental in Fifa’s plans to raise billionswww.ft.com