Who would have thought that giving your staff individual traffic targets, thus incentivising them to primarily churn SEO-bait and clickbait articles instead of actually doing good journalism wasn't the winning long-term strategy Reach thought it would be? pressgazette.co.uk/news/reach-m...

Reach moves away from 'volume' as traffic, revenue and share price plungePiers North reveals change of approach after disappointing H1 2026 results.pressgazette.co.uk