It's always been a grift for him I'd say. Commercial and marketing nonsense when you look at the whole concept and then add the practical obstacles.
I am sure it isn't his money that's been invested and he's had a good income for promoting it.
He’s not daft enough to put his own money in. The money is coming from the Middle East, and from memory, he and the other 2 involved are being paid circa £1.5m to get it off the ground …