I sometimes wonder what Cadbury's founder - the Quaker John Cadbury a champion of temperance and opponent of "indulgent practices" - would have made of Cadbury's obssesion with marketing Cadbury Flake as "oral s*x in chocolate form".
Richard Wells...I think he’s also partially inspired by Denis Lavant’s nimble devil in Jonathan Glazer’s superb (rejected) Cadbury’s Flake advert... www.youtube.com/watch?v=8Uxn...