Born in Chihuahua, México, Jorge Fierro’s parents wanted him to be an attorney. But, he said, he felt the pull to start his own “journey” — so he dropped out of law school and moved to the U.S. “I wanted the American dream, and I knew how to make it happen.”
He became Utah’s ‘Mexican food guy.’ But first he was dropped off homeless in Pioneer Park.Jorge Fierro is being honored by the Downtown Alliance for his work building Rico Brand, whose products can be found in hundreds of grocery stores.www.sltrib.com