We put watermark in money - to make sure we do not lose our trust in the monetary system. So yea, why not do this to online content too - to make sure we don't lose our trust in each other. However, I wonder how this will be monitored/enforced. AI-counterfeits are very difficult to tell apart.

AI labels to be compulsory on authentic-looking content under EU rulesCompanies must ensure people know when they are interacting with artificially generated images, audio and text designed to look realwww.theguardian.com