I just don’t buy this idea that “detail” on branding makes football clubs difficult to market. It makes profit margins harder to achieve because you cba to pay for quality. But we knew that when badges went from embroidery to plastic tat. Any PR spin that’s applied won’t change that truth.

Kev Lawson

Taking bets: how crap out of ten are we expecting the new #NUFC club crest to be? The video showing how they landed on this silhouette is here 🔽 www.newcastleunited.com/en/our-crest