They had a spare £75 million to spend to tell us we need to be more like the Dutch / Germans, who use 15% less water than us p.p. Of course they didn't mention the UK loses 20% to 23% of all treated water pumped through the network. compared to only 5%-8% in Germany and 3%-6% in the Netherlands.
New campaign urges public to reduce water use as UK emerges from heatwaveExclusive: £75m publicity drive will ask people to treat water as precious resource and cut daily use by 28 litreswww.theguardian.com