in ishino shokai's defense, it's a helmet company that only makes helmets, so their options for helping with bear attacks were a little limited also last year, bears killed more than 4x as many people in japan as they did in the u.s. not proportionally. in absolute numbers
JalopnikBear encounters and attacks are on the rise in Japan in a big way, with over 200 attacks in 2025 alone. And one company's solution is... a helmet?
