If you save your big reveal or revelation for the last page of a lengthly pitch, there's a good chance editors will never get that far. 3/2
LaymanDon't try to draw them with a mystery, and make editors read as little as possible. Put EXACTLY what your book is about up front, as succinctly and clearly as possible. Draw them in with clarity on the first page, and make them want to read the second page, and third, and so on. 2/2